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At Home. At Work. On The Go.

Firebolt is making the protection products to keep everyone safe and healthy during this pandemic.

Portable UV Steriliser

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About Firebolt Direct

A division of Firebolt Group and based in Wixom, Michigan, we are a dedicated team ready to help fight the COVID-19 pandemic.  

The Firebolt Group has a history of pivoting when a customer requests a unique way to elevate their brand. Known for their cutting-edge LED signs and innovative digital display products for the top global brands as they continue to evolve. The team’s inextinguishable desire to innovate has helped the team expand into digital solutions, including their event platform Engage 360. This year, the pandemic created another challenge that Firebolt took on. They transformed their manufacturing plant in days to fill the urgent need for PPE equipment for first responders.

See the transformation of our facility.

About Firebolt Group

Firebolt Group is an innovative award-winning visual brand communication and digital engagement technology company. Firebolt Group helps some of the top global brands connect with their customers with on-premise and online solutions.



We are bringing people safely together anywhere.